DDP Home Work #2

Due on Monday September 27, 2010

Apple’s Shuffle: No one innovates better by Daniel Lyons (13, September, 2010 Newsweek, p. 22)

Instructions: Click on the link and read the article about Apple and its culture of innovation. Then come back to this blog and answer the questions below

http://www.newsweek.com/2010/09/01/apple-s-ipod-and-tv-updates-are-just-great-again.html

Email your answers to: jmcginty@scsd.us.

Makes sure you type your name and block that you take technology so it is easy to identify you.

1. The author (Daniel Lyons) refers to Apples Shuffle. The shuffle is an apple product but the story title means more than that and is also a play on words. What else does the author mean when he writes about Apples Shuffle? ( it has to do with how innovation works)
2. Who is Steve Jobs? Conduct a web search on Mr. Jobs and provide the following information:
1. His education

i. Where did he go to school?

ii. What degrees did he get if any?

iii. What did he study?

2. When did he form the company Apple?
3. What was the first product that Apple produced?

3. The author wonders what the “big three automakers” would be like if they innovated like apple does. What are the big three automakers (American car companies)? (List them)
4. What has happened to the big three automakers in the past 5 years? ( conduct a web search)
5. What does Steve jobs say about his Apple TV product?
6. What innovations have been made to Apple TV?
7. What sorts of qualities does the author refer to as he writes how innovation takes place in a company and with its products?
8. If you use an Apple product, please do the following (If you do not have one, please ask a friend who does or conduct a web search):
1. State the product
2. List 5 features of the product.
3. Next please take two of those features and briefly summarize how the feature has evolved (example: Size is a feature of the IPod Shuffle. How has it changed over time?)